Add image URL or notes
This week
Dashboard
Action, brand north star, and inspiration — open here first.
Launch tasks outstanding
Full checklist →6 of 8 left
2 completed · driven by your Launch checklist
- Up next
- First 30 products selected
- Sample orders placed
- Website built
This week's priorities
3 open · separate from launch checklist
Why Smudge exists
Your editable notes below. The full brand constitution is the source of truth for curation, materials, and merchandising vision.
Loading your saved vision…
Mission & what makes Smudge special
Why we exist and what makes us valuable — keep this front of mind
Unsaved changes
Curation standards
Safety & certification first for necessities; heirloom and interiors where it applies — not one rule for every SKU
Unsaved changes
- ·Certifiable safety — document the standard/cert on every listing (cots, sleep, feeding, travel)
- ·Non-toxic / safe materials
- ·Heirloom quality or highly durable (where longevity applies — not every necessity)
- ·Multi-functional or grows with child
- ·Beautiful enough for adult interiors (where it lives in the home)
- ·Gift-worthy
- ·Timeless (not trend-driven)
Industry pulse
Keywords, themes, and items from competitor homepages — fetch scans visible HTML text (headings, links, product names). JS-only sites may need manual edits after you browse.
Inspiration & focus
Visual references and mood — keep curation instinct sharp
Add image URL or notes